Saturday, January 19, 2008

One Simple Way to Generate More Money out of Project Wonderful (AKA "Why My Ads Started Getting Better")

Freshman Quad, January 19, 2008. Doesn't really have a whole lot of appeal, does it?

Sure, we kinda know what it is — probably a school space (or near a school space) of some kind, and a date. A fairly recent date. Interesting if we already had a bit of a clue, perhaps... but to the average person, it's still pretty mundane.

Freshman Quad, January 19, 2008 - Rare Snowfall at the Atlanta campus. Now this . . . we're getting somewhere. We know there's snow, in a place that doesn't normally get it. Hell, maybe people in the general area will be interested enough to see, now that they have information they didn't before.

Seem simple? Because it is.

I mention this in regards to Project Wonderful (as opposed to say, search engines like Google) because unlike most search engines / directories, most advertisers on Project Wonderful only see a few stats about your available advertising — what your stats are, what your space usually goes for, and the title of your site. Mebbe also a quick usericon that has a sample of your art, if it's worthwhile. Sure, maybe some advertisers (especially if they plan on dumping potentially hundreds of dollars into your site!) will look more closely, but not all. That makes your title one of the few things you can control regarding how advertisers view your site, and also one of the most important to get right.

The more information you have in there that seems worth having, the more it matters. In my own case, merely changing the visible title for those ad blocks from "Last Resort" to "Last Resort - Science Fiction Furry Comic" made a huge difference; by the very next day, I was seeing bids jump from 1 or 2 cents a day to THIRTY cents. Granted, I had also reduced the number of ads available on the site from two to one, so at least part of that could be due to
tightening up the purse strings, but they've been doing exceptionally well since. Also, on the blog page (which had a similar renaming on PW), prices did a similar jump there as well.

Granted, it assumes you know what you need to say to get people interested, but if you already have the site, why not give it a title that makes sure people know what you're about?

Have a better idea? Think I could possibly add something more appealing to my suggestions? Let me know!

Labels: , , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home