9 Ways to Max out your EntreCard

Did you know there's a quick, cheap way to double or even triple your blog's traffic overnight? It sounds too good to be true -- and to hear it from some people, it is. But that doesn't mean it still doesn't work.

The idea of a huge traffic spike for almost no effort seems weird, but for all the complaints that "big" bloggers have about EntreCard, it actually improved my general statistics in the first week by leaps and bounds compared to some nearly ALL of my other attempts. 50% more subscribers practically overnight (even if most of them did disappear the next day), a ridiculous number of hits (which could only HELP with Project Wonderful), and a better bounce rate than what I'd been enjoying otherwise - and considering that most other bloggers find those same rates horrific, I assume one of the following:

• Entrecard really IS that good for blogs, at least for smaller ones that could use the traffic.
  
• The "Newbie Bonus" coming into the site is amazingly inflated compared to what it's worth in the long run.
  
• My previous efforts promoting the blog really were that amazingly awful. (given that I consider an 80% bounce rate an improvement, this may deserve more weight than I'm giving it.)
  

So what is it? Entrecard involves putting a little widget (not much bigger than a 125x125 ad) on your site. Other users can click the widget and drop off their cards, generating virtual credits for you (for recieving the card) and for them (for giving you their card). You can then use these credits to advertise in other people's widgets, or receive even more credits for letting people advertise in yours. Put Simply, it's Link Karma.

So far, I've used the site for about a week, and since so much of Entrecard's success depends on the sites and people that use it... here's what you need to know to get the most out of Entrecard:

1. Get an Image Card. A GOOD image card. Seriously, most of these bloggers don't know a raster from a Rastafarian. A good-looking card gets you more traffic, plain and simple. (and if you're clever, SELL some of these guys your image-making skills.) If that's not enough incentive, keep in mind that a lot of folks (like me) aren't going to give advertising space to a text ad so readily as they will a slick image.
   
2. Effort in == Effort out. Drop Cards regularly, and it comes back to you; link karma at its purest. This is probably why people who 'naturally' get 100+ hits a day or more complain about Entrecard: it's too much work to run around dropping cards when other methods deliver better returns!
   
3. If you're complaining about a high bounce rate... maybe it's not Entrecard's fault, y'know? Sturgeon's Law applies to just about everything, and in a place where you're bound to be exposed to all of it, that 90% is going to look bloody awful. If your site has ANY sense of aesthetics to it, you'll come out on top. If you honestly need to purchase a sense of aesthetics, there's plenty of people around who can help, and some of 'em will even do it for more free credits!
   
4. Never use the "Slim Widget"! It's not rocket science, it's Fitts's Law. For those who don't speak programmer, here's a rough translation: The bigger the target is, the easier a time people have to hit it. In a sea of 125 x 125 ads, that means the only way I can spot someone with a slim widget is if I see the little, yellow Entrecard bar! If you want droppers, you need to make sure people can tell where your widget is.
5. In fact, use the 200x127 "Medium Widget". It's just the right odd size that it's easily recognizable as an Entrecard widget, and not merely two 125x125 ads stuck together. And for those using Blogger, it's just the right width for your sidebars! (No, really, it's the perfect size. I'm using it now, even.)
   
6. Don't put your Widget at the top, but don't bury it among six Project Wonderful ads either. Chaindroppers (people who just follow chains of widget ads to drop their cards) click in, drop, click onto the next blog, and so on. While forcing them to henpeck for the ad is bad, at least make them go below the fold so they have to at least look at the rest of your stuff. Speaking from experience, sites like SiteHoppin' make it way too easy to just click, hop, and run . . . experiment a little to find the balance between making it too easy and frustrating the end-user.
   
7. Speaking of Project Wonderful . . . their square ads are the exact same size as the widgets -- 125x125 pixels. This means if an Entrecarder wants space on your page but isn't about to gain a free ad from you, they can pay for it! Just make sure you keep your square ads separated enough from the Entrecard Widget not to confuse people.
   
8. Start aligning yourself with other Entrecarders. Most (but not all) of the sites using Entrecard are also using other Web 2.0 sites and tools like Twitter, StumbleUpon, Facebook... *cough* or writing articles designed to target other Entrecarders who happen to be rushing past your site in the hopes of attracting a quick boost.
   
9. Write me a recommendation! Okay, this tip won't necessarily help YOU with Entrecard, but it does highlight that there's more to this site than clicks and card drops. Recommendations, Favorites, and other useful details of the site make you look more respectable, and since (at least from a site-side perspective) recommendations are key to building a reputation, they're worth seeking out. Recieiving them isn't easy, though, so if you're willing to help me, I'll find a way to return the favor. (Might be a few extra drops, might be a recommendation back... depends how good I find your site in return.)

There's finer points to all of this, and a few other things that can be done as well -- contests, hanging out in the forums, using the Project Wonderful ads on the Entrecard site -- but all of these fixes are simple, free, and stuff you need to be doing anyway, not just for a special segment. Catering exclusively to Entrecarders is a recipe for disaster, sure, but with a few tweaks to the formula, you'll find your rates skyrocketing (and your credit count rising!) in no time.

5 Reasons to Love Web 2.0

A big thing I encourage when it comes to marketing tactics is to use the routes that your competition doesn't. This often gets confused for viral/guerrilla marketing, but mostly it's just inventing new ways to reach out to your audience. A lot of the time, this means using some of the new 'in' technologies of web 2.0, and here's why:

1. New utilities mean the Older competition won't use them.
   Well, why would they? They're already popular, and a contented brand doesn't push as hard as a new one struggling to get the word out. Of course, they get more bang for their effort, so it's a trade off, but at least that's a few less people you have to worry about for your competition.
   
2. New utilities are ravenous content-vores; at worst, it'll be digested quickly and forgotten faster.
   Unlike LiveJournal and other forum-type software where all your most embarrassing moments will remain displayed for eternity unless you make a concerted effort (or end up mistaken for a pedophile), bad content on 2.0 gets buried quickly under mounds of new content, if it shows up at all. Thankfully this means that unless you fail so hard it becomes infamous, you have a good chance to change your behavior and try again without much effort.
   
3. The best ones are also super-easy to update, which allows you to be more regular.
   Twitter's a prime example: 140-characters-or-less posts, doable by SMS, IM, or through your computer. Basically, when you're just standing in line somewhere, you now have time to fire off a quick post. I use mine for keeping people posted on my buffer, witty one-liners, or other things I might forget later.
   
4. They make you look more accessible, and accessibility is king.
   Artists tend to become more reclusive as they get bigger, which is fine for us since it means that the more accessible you are, the more likely they'll come to you even when you're not their favorite, but they still like you.
   
5. You're putting out lots and lots of content for later.
   The people who will be real fans of your work will want to swarm over every single detail you already have out there; yes, it's stalker-ish, but it's true. You may as well let them get lost in your own content so they remain enamoured longer (and also to keep them satiated before they start clamoring for more)

So go ahead and try some new technologies and sites. Worst case, you wasted a little time, but in the best case, you're tapping into a whole new market.