Thursday, February 21, 2008

Why I use Twitter

Well, if I expect you guys to use Skribit every now and then to ask questions, I ought to answer them. One of the more recent ones (since I totally have no clue about affilate urls) is asking a simple question: Why do I use Twitter?

On the surface, Twitter makes up a lot of things that don't make sense, and yet Twitter is probably the one application I'd use even if I wasn't blogging, webcomicing, or trying to have some other sort of Get-Rich-Scheme going on. Hopefully I'll hit most of the good points as to why.
  • On an ideal internet, there would be no wasted / duplicated efforts.
    I have the forum accounts, the blog, the webcomic, Project Wonderful, Entrecard, Del.icio.us, Bloglines, etc. etc. etc... on my ideal internet, all of these various accounts would work together where even if I was only able to keep up with a few, I could still provide everyone else who sees those other alternate accounts a way to tell that I was still putting out fresh content, everything interlinked with everything else (at least to the point that I'd be willing to let it link up), and in doing so I hopefully would be able to lead people towards the parts of my internet experience I take the most pride in (i.e. the stuff I actually put effort into). Twitter is compatible with many different accounts I already use (and with things like TwitterSig, can even be brought into the forums as well), so I can use Twitter for sweet, fresh content across many accounts.
  • Twitter lets me keep up with everyone else.
    Dad keeps threatening (jokingly) to get a twitter account of his own just so he can respond, and strangely the idea doesn't spook me like it should. Part of it is 'probably' because I wouldn't mind convincing a few meatspace folks to start using twitter anyway, but also because it allows me to link together more systems. By having only one system that needs updating (Twitter) I can still have new content on the blog, or on facebook, or whatever other systems will let me integrate Twitter in with their stuff, so they know I've not completely abandoned X account.
  • I don't need to be online to Twitter.
    One of the real things that made twitter take off for me was being able to post from my cell phone. In fact, it was designed with this in mind, so it's no surprise that it's one of Twitter's strengths. I can go to events, parties, and conventions and be able to post about events almost as they happen. This is pretty much what I did with Furry Weekend Atlanta this past week, and as I said before, the further my twitter posts go, the more useful they are.
  • Twittering is Trivial.
    Writing blog posts is hard. Drawing Comics is hard. Coming up with utterances of 140 characters or less is easy. Hence why it makes an ideal candidate for being the most updated of the available systems; since it takes almost no time at all, posting lots of stuff in a very small time frame is easy, and likewise, posting only a little bit over lots of time is also pretty simple. Also, nobody really cares if you're being off-topic on Twitter or not, because it's a fleeting medium; anything you say will be overwritten later (even if it IS archived, people have to want to dig back to see it)! Hence...
  • Twitter has a very loose structure.
    Post whatever sounds good. Post an interesting link, or a witty thought, or a funny thing you overheard. Chances are good people will like it given that they like you enough to follow you, so why not? You don't have to worry about theming, and because there's only 140 characters worth of stuff to say at any given time, you can't hold long dissertations.
Now, some things make this easier than others. Mostly this means one of two methods besides posting from the twitter page:
  1. SMS messaging (because it means I don't HAVE to be at my computer to post).
    Note: You want to make sure you have a generous texting plan if you're this serious about this route. It's way too easy to twitter too much when you're on the road with little else to do.
  2. Twitterbar (A Firefox extenstion that allows me to post from my address bar, so I don't have to go to the webpage to post). This is more "So I don't have to interrupt my train of thought" type twittering.
There are lots of extensions/applications/mashups designed for Twitter, so you can pick and choose which one is most useful for your internet experience.

Hopefully this explains what possesses a girl like me to use a system that somehow encourages her to post about strange smells of old ravioli and floating cigarette butts. Even if it doesn't, consider this: Twitter lets me keep up with everyone else's stuff, including things like reminding people to sign up for BarCamp Atlanta. A perfectly good geek gathering would have happened right under my nose if not for someone posting about it on Twitter just in time for me to sign up.

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Friday, February 15, 2008

And I'm gone to FWA!

In an attempt to save space in my bag and not bring the laptop, I'm updating the site early. Enjoy, folks!

Those curious can follow Twitter. :)

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Thursday, June 21, 2007

5 Reasons to Love Web 2.0

A big thing I encourage when it comes to marketing tactics is to use the routes that your competition doesn't. This often gets confused for viral/guerrilla marketing, but mostly it's just inventing new ways to reach out to your audience. A lot of the time, this means using some of the new 'in' technologies of web 2.0, and here's why:
  1. New utilities mean the Older competition won't use them.
    Well, why would they? They're already popular, and a contented brand doesn't push as hard as a new one struggling to get the word out. Of course, they get more bang for their effort, so it's a trade off, but at least that's a few less people you have to worry about for your competition.
  2. New utilities are ravenous content-vores; at worst, it'll be digested quickly and forgotten faster.
    Unlike LiveJournal and other forum-type software where all your most embarrassing moments will remain displayed for eternity unless you make a concerted effort (or end up mistaken for a pedophile), bad content on 2.0 gets buried quickly under mounds of new content, if it shows up at all. Thankfully this means that unless you fail so hard it becomes infamous, you have a good chance to change your behavior and try again without much effort.
  3. The best ones are also super-easy to update, which allows you to be more regular.
    Twitter's a prime example: 140-characters-or-less posts, doable by SMS, IM, or through your computer. Basically, when you're just standing in line somewhere, you now have time to fire off a quick post. I use mine for keeping people posted on my buffer, witty one-liners, or other things I might forget later.
  4. They make you look more accessible, and accessibility is king.
    Artists tend to become more reclusive as they get bigger, which is fine for us since it means that the more accessible you are, the more likely they'll come to you even when you're not their favorite, but they still like you.
  5. You're putting out lots and lots of content for later.
    The people who will be real fans of your work will want to swarm over every single detail you already have out there; yes, it's stalker-ish, but it's true. You may as well let them get lost in your own content so they remain enamoured longer (and also to keep them satiated before they start clamoring for more)
So go ahead and try some new technologies and sites. Worst case, you wasted a little time, but in the best case, you're tapping into a whole new market.

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